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Why Responsive Design Matters To You

It’s not desktops any more. Mobile phones have long replaced them as the primary device for web browsing what with the proliferation of smartphones, tablets and e-readers. Chrome, Firefox, IE, all of them are now readable on mobile devices. But does that guarantee viewership for your site. No. Not if your site’s not responsive. Being responsive means having scalable and adjustable images that adapt to mobile device settings.

responsive-designSo what is the first main idea in a responsive design? The first one is a fluid grid. It is this design that enables layouts to fit or adapt to any screen size. In responsive designs, fluid grids work hand in hand with CSS3 media queries. The media queries are supported by a wide selection of browsers, and they allow you to collect information from the site user. You can then use the CSS styles for the collected data.

So, what are the advantages of having a responsive design? Firstly, you don’t need to give your user two different URLs. With a responsive design, you will have only one website for both your desktop and mobile versions. And this is done as the design process includes formatting the site to be compatible on different platforms and operating systems.

Multiple URLs are more difficult to use than they appear at the outset. Multiple URLs means multiple websites and maintaining all of them can be very expensive. Also, a responsive web design keeps you from spending extra money on designing multiple websites for supporting different devices. When you want to make changes to your current website, having a responsive web design will allow you to make alterations to only one design. A mobile web design, on one hand, will need you to make specific changes to all the multiple websites you own. Building a responsive web design also increases your chances for greater ROI, since your website will become uniformly user-friendly across different devices.

But creating a responsive website demands competence and experience. Now, the next question is competence and experience from whom? The answer is, from developers, of course! Have you chosen the right partner to deliver the goods to build a truly responsive website that takes your business where it belongs?

 

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