Tag Archives: Responsive Website Design

7 Steps to an Ideal Landing Page

Landing PageEvery business wants to convert visitors to customers. Though there are many factors that determine this conversion, key among those is the design and ease of use of the landing page of the website. In this article, we take a look at the ingredients that go into the making of the ‘perfect’ landing page and how one goes about achieving it.

1. Page headlines and Ad Copy

• The landing page headline and advertisement copy should complement each other

• Your Adwords score allows the site to discover the cost-per-click. This score can be improved by having consistent content between the ad message and landing page text.

2. Clear and Concise Headlines

• Being one of the first things the visitor will read, the landing page headlines should not confuse or bore, but compel a visitor to take a closer look.

• Addressing a specific point that is related to the content of a website will catch a reader’s attention more than having a vague and uninteresting headline.

3. Taking Advantage of Trust Indicators

• For an effective way of building trust, incorporate testimonials, press mentions, guarantee seals, and third party trust and security certification

4. Proper Grammar

• In the example of an online reader who is asking the visitor to purchase and provide personal and billing information, the trust of the customer will be risked if there are spelling errors and sloppy grammar.

5. Using a Strong Call to Action

• After a visitor reads the landing page headline, it is crucial that they know what to do next.

• In the case of Mozilla Firefox, when they changed their call-to-action from ‘Try Firefox 3’ to ‘Download now-Free’, it outperformed the original call-to-action by 3.6% and had a confidence level of over 99%.

6. Use Images and Videos That Connect

• Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.

7. Buttons and Call to Actions Must Stand Out

• Identify the keywords people interested in your service might be searching for and use words such as ‘free’, ‘new’, ‘buy’ or ‘download now’.

• The conversion button should stand out and be placed right below a call-to-action. The button should be big, bright, and above where a user would have to scroll to it.

To create the ideal landing page, you’ll have to get the services of an expert web design and development company, one that combines expertise with experience. If you’re looking for that, you’ve got it at Openwave!


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5 Things People Hate about Your Mobile Website Design

mobile-website-designWe all know for sure that a mobile website is a great marketing tool in the digital world. Then, why there are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps, the answer is “Designs”.

Having said so, we have compiled a list of the five most annoying things on mobile websites so as to act as a sort of guide for what to be shunned when designing your website.


5 Things People Hate about Your Mobile Website Design

1. Pop-Up Ads

The most obvious Pop-ups are seriously annoying, whether as a few new email subscribers, though worth all the traffic, but you lose when visitors abandon your site in annoyance.

Instead a well-written content and compelling CTAs/offers can encourage traffic.

2. Page Loading Time

Imagine silent browsing session is bombarded with your theme song or a talking head on a video for which they didn’t press “play” and can’t find the button for “stop,” Isn’t that annoying? Some might fumble for their mute button and never look back to you.

Let visitors choose to play your multimedia content without any completion.

3. Disorienting Animations

It takes 3 seconds for users to orient themselves on any given website design before they click ‘back’ in their browser. But then, any interactive entertainment as in animations, auto-play videos, blinking and flashing paid advertisements detracts from a visitor’s focus during those critical 3 seconds.

Let visitors focus on what they can do on that page with clearly written headlines and explanatory copy.

4. Missing Social Sharing Buttons on Content

Really interesting content on your site can infuse people to share on social media, perhaps. But when scrolling up and down looking for a “Tweet this!” button only to realize there aren’t any social sharing buttons on your website is a complete annoyance.

Social sharing options means your content gets more visibility, better search engine rankings, and eventually more leads.

5. Call to Action with No Promised Offer

There’s nothing more frustrating than being promised a 50% off coupon in the call-to-action copy but after redemption there’s a caveat that says you must first spend $1,000. This way you not only insult your visitors but make way to kill your reputation and the conversion rates.

As simple as it…Keep up your promises!

What mobile website components drive you nuts? Share them in the comments!


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How Can You Escalate Your ROI Renovating Website?

web designThere are many reasons why people don’t make keep their website up to date. Updating your business website may sometimes appear like a hectic task involving both time and money with the selection of an appropriate web designer.

But then it is considered as an important job to update your website regularly in order to have a better interaction with your class of customers. Below are mentioned several reasons you should think about updating your website:

Significance of Update Your Business Website Regularly

Change is Constant: It is very important that business related facts and information on your business website should be accurate. Any out dated information looks unprofessional and does not portray much about the concerned company. Also, same old website design is considered as a huge mistake as it will not attract customers.

Constant Updates Save Time: If you are planning to update the full website design one at a time can consume many weeks and sometimes whole month. But instead making little modifications when required shall save time and also assures customers a new look each time they visit the business website.

Layout Management: Layout plays a vital role and that’s why hiring an appropriate web design company that best suits your needs is important. Update your website by adding various new products and services or updating various advertising fields. The layout of your business website improvises the clarity and appearance attracts various customers.

Competition Factor: Customers prefer the most professional looking company regarding the products and services. If this isn’t in case of your business website then surely you should update immediately in order to make it better from other competing websites.

Openwave simplifies the process of renovating your website alongside maintenance using various methodologies say Content Management System tools,  and also Search Engine Optimisation to ensure your online visibility.


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Why Responsive Web Design Is Recommended for Wordpress Website?

Responsive web design had become a big thing for websites and businesses. The very reason is its compatibility towards all devices, browsers and platforms, optimally for the user. This post explains why it’s important to have your wordpress website design ready for this growing population of mobile consumers.

Responsive Web Design for WordPress

Responsive Website – A Paramount to Your Success

Having a simple wordpress website? Hire pious ecommerce website designers who can make it responsive for mobile users. The best part is the use of responsive wordpress themes, both affordable and relatively easy to use, to help adjust your ecommerce store according to the screen size, alternative homepages, slider functions for ease of handheld usage and variable layout option.

Here are our top three reasons why we think having a responsive wordpress website is important.

Impact Sales: Broadening your customer base and extending the usability of your business site, no doubts, this provides the potential to make more sales. Since the 90% of shoppers use mobile site, it needs to be user friendly, safe and trustworthy, so that people feel comfortable.

Impact User Experience: Whether you have your site ready for this or not, with so many people accessing websites via their mobile devices, your current customers will try to access it via their device. What if they had a bad experience because your website is not compatible enough with their device? Abandon you forever. Bear in mind, only a user friendly website experience breeds confidence for the consumer with respect to security and trustworthy.

Impacts Demographic: Responsive ecommerce website design increases the potential size of your customer demographic. In precise, broadening your reach among the younger ‘gadget-loving’ generation or the busy city worker who needs to be connected on the go are benefitted, and so does your business.

Yes, creating a shopping cart that goes responsive is quite challenging. But meanwhile your future on-line is quickly going to step up. So why wait any longer? Hire an ecommerce web design company like Openwave Computing Services. NYC who can meet your needs in a friendly-budget way.


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Why Optimise Your Shopping Cart to Mobile Devices?

Smartphone with shopping cart on white background.Do you run an online store? Fantastic! Billions of people out there do the same. As far as you do maintain an elegant website, your desktop users will come back to you. But is that the same case with mobile users?

While most smartphone browsers do their best to make large websites easily viewable on the smaller mobile screens, it doesn’t create a seamless experience. Despite your site taking longer time to load, it also forces the reader to zoom and pinch again and again. Doesn’t sound good right? So, here we go…

Three Mobile Approaches to Attract Visitors

There are three main approaches to managing mobile visitors that ecommerce sites can adopt.

• Standalone Mobile: This is one of the earliest strategies many ecommerce sites follow where the server detects the device and then redirects to a purpose-made mobile site.

• Adaptive Web Design: This approach helps the server to deliver different HTML and CSS code to different devices that offers unique experiences for mobile, tablet, and desktop devices.

• Responsive Web Design: It doesn’t matter, which browser size or the type of device you use, the visitor sees how it’s laid out.

Are you still unconvinced? Read on to feed more….

Top 3 Reasons Why You Need Your Online Store Optimised for Mobiles

Helps in Making Sales Decisions

Mobile ecommerce has become extremely secure with the introduction of secure payment services like PayPal. Approximately 74% of smartphone owners use their mobiles to get directions to stores and shops in their localities.

Promote Impulse Buying

Through attractive design, special offers, sales, discount coupons and several other similar features, shopping cart development enable users to checkout easily at the same time increase profits.

Online Purchasing Goes Wilder

More than 25% of smartphone and tablet users use only mobile devices for making online purchases. Meanwhile building a web store that works perfectly on different mobile devices means the scope of your online business is significantly high.

Does your eCommerce Site Impress Mobile Users? Does your shopping cart make it easy for users to buy your products, or does it annoy them? Hire professional web designers from reputed web development company like Openwave to get your online store up and running.


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4 Strategic Web Development Questions for High – Time Business Plan

Many a times, lack of long-term strategic thinking in the business application development world leads to disaster future. That leads to the obvious question: How do you build applications that adapt to change?

Is Your Website Interactive?  It is one of the factors unnoticed if it’s not required as an initial requirement for the project. Today’s B2B websites have to be robust enough to provide incredible visitor experiences as well as the need to be aligned with what they are trying to accomplish both internally and externally. In order to achieve this, websites have to be truly functional and useful for both customers and prospects alike while containing internal resources and costs. This means, companies must show seriousness towards integrating and using social media.

Will Your Web Application Work On Cross-Platforms? In an increasingly mobile world the need for build web applications that work across all platforms and devices is mandatory. Well, is this is taken care of, you must also consider future devices and platforms.

Do You Know Your Audience? When it comes to discuss how a website should look and function, audience plays a major role. There are many demographics here that influence your Website Design and Development like gender, age, profession and many more.  In Openwave, the professional take high steps to design custom website design right for your brand.

Is Your Design Goal Driven? Knowing the purpose of building a website is not only your need but also how do you make design decisions sync with your strategy? Say, increasing the number of subscribers to your Web service is the major goal. What are the important factors?

  • Creating a clear and concise “About Us” snippet on your landing page. This tells your visitors about the function of your website.
  • Using attractive colour and contrast for registration button or link.
  • Remove unnecessary and optional elements in the registration process.  Generally, people ignore long forms.

The main gist of strategic design is simply to fulfil that purpose through its design. Openwavecomp is a well reputed company for web design services and the excellent team work towards implementing the latest design trends just because they look attractive or shaping a  unique website for your project.

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Posted by on September 16, 2013 in Web Design & Development


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The Best 3 Lessons from Responsive Web Design

Nowadays, as mobile users are increasing a large portion of site traffic comes from smart phones and tablets in addition to traditional PCs. The fraction of mobile Web traffic is sufficiently higher in nations with high smartphone penetration.  A recent report says, 20 percent of US-based Web traffic is via mobile browsing. Given below are the following key principles of responsive web design as a whole,

Being Flexible

The fact that to create similar content and experiences across multiple platforms is costly; It also requires site owners to choose platforms for which to optimize.

Responsive web design focuses on being flexible and adapting. It helps to address the investment costs and ensure that your users across all the latest mobile operating systems are enjoying a consistent experience.

Design the Process before Designing

Even within a given platform, site owners have to design for near-similar display sizes and resolutions. So, basically to manage multiple assets within the same platform adds complexity to the support matrix. This means every user is not on the same app version with the same set of features and the same bug fixes.

Usually, professional web designers would visualize the outcome. Instead, if they could start visualizing the steps and time it takes to reach their goals it can benefit greatly. Having a check list of the goals is extremely valuable as well.


Responsive Web design aims to provide an optimal viewing experience. This includes easy reading and navigation with minimum resizing and scrolling. Expanding the device lab expands the audience and eventually you get to know the audience and their experience. Secondly, feedbacks are very important. Sometimes, it comes from testing the site in a mobile device lab but other times talking to users or audience and what they see or need can help you through this. Either way, the moral is a responsive site can’t work without feedback.

Creating a responsive online store needs expertise and that’s why it’s advisable to engage a professional web development firm that has prior expertise in the domain for designing a responsive store. Openwavecomp is a responsive website builder helping businesses to create free responsive websites.

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Posted by on August 30, 2013 in Web Design


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