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Tag Archives: Hire Web Designers and Developers

7 Steps to an Ideal Landing Page

Landing PageEvery business wants to convert visitors to customers. Though there are many factors that determine this conversion, key among those is the design and ease of use of the landing page of the website. In this article, we take a look at the ingredients that go into the making of the ‘perfect’ landing page and how one goes about achieving it.

1. Page headlines and Ad Copy

• The landing page headline and advertisement copy should complement each other

• Your Adwords score allows the site to discover the cost-per-click. This score can be improved by having consistent content between the ad message and landing page text.

2. Clear and Concise Headlines

• Being one of the first things the visitor will read, the landing page headlines should not confuse or bore, but compel a visitor to take a closer look.

• Addressing a specific point that is related to the content of a website will catch a reader’s attention more than having a vague and uninteresting headline.

3. Taking Advantage of Trust Indicators

• For an effective way of building trust, incorporate testimonials, press mentions, guarantee seals, and third party trust and security certification

4. Proper Grammar

• In the example of an online reader who is asking the visitor to purchase and provide personal and billing information, the trust of the customer will be risked if there are spelling errors and sloppy grammar.

5. Using a Strong Call to Action

• After a visitor reads the landing page headline, it is crucial that they know what to do next.

• In the case of Mozilla Firefox, when they changed their call-to-action from ‘Try Firefox 3’ to ‘Download now-Free’, it outperformed the original call-to-action by 3.6% and had a confidence level of over 99%.

6. Use Images and Videos That Connect

• Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.

7. Buttons and Call to Actions Must Stand Out

• Identify the keywords people interested in your service might be searching for and use words such as ‘free’, ‘new’, ‘buy’ or ‘download now’.

• The conversion button should stand out and be placed right below a call-to-action. The button should be big, bright, and above where a user would have to scroll to it.

To create the ideal landing page, you’ll have to get the services of an expert web design and development company, one that combines expertise with experience. If you’re looking for that, you’ve got it at Openwave!

 

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5 Steps to Building a Small Business Website

small business websiteWhatever business you run, today it is necessary to have a website. This is true for any service, product or manufacturing business because having a website is the cheapest and easiest way to reaching a customer. It not only brings you customers and thereby increases sales, it also builds your brand value and credibility. You have two options to create a website:

1. Hiring a Web Developer

2. Do It Yourself

You will know which one to choose only when you weigh in all the options based on your app functionality, platform of your choice, business objective, sales target, etc. Now, let’s take a look at the five phases of developing your business website.

Phase 1: Information Assembling

This is the first step towards the development of your website: Gathering information. This includes the several criteria that you need to take into account when you start to develop your website. This step is of particular importance since this is where concept building is accomplished, i.e. the purpose for which the website is going to be established takes final form here. The things you need to consider here are:

• Purpose

• Goals

• Target audience

• Content

Phase 2: Planning

Once you’ve finished gathering all the information, you need to put together a plan for the website. This will be your sitemap for the rest of the development process. Here is where you need to list all the headings and subheadings showing which content goes where. Customer friendliness and easy navigation must be your watchwords.

To this end, you must decide upon which Content management system to use such as WordPress, Drupal or Joomla.

Phase 3: Design

This is the phase that decides the look and feel of the website. A website that serves a financial institution needs to have a different design from a website that sells books for children. You need to decide upon the colour, logo and the elements in order to establish a proper communication with the customer.

Phase 4: Development

This is the phase of the nitty-gritty. This is where technically speaking, the real work begins. Have a homepage followed by a ‘shell’ page (on the inner side). This would be your template for the main content on your site. This is also where your CMS elements or shopping carts (in case of an ecommerce website) become functional.

Phase 5: Testing and Delivery

The final stage of the web development process, this phase is crucial owing to its impact on UX. The testing has to be rigorous for if defects are detected post production, it will invariably result in negative review which cannot be rectified later.

 

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