Investing in Ecommerce Development Is Important For Conversion

For those who are starters in online business may find it to create a simple yet feature-rich ecommerce site costing a huge sum. Howbeit, investing in creative web design is an immediate way to grab consumer attention and differentiate a brand from competitors in its market.

Within a small budget, it is possible to cut your ecommerce web development cost alongside increasing conversion ratio. How? Here we go!

Scalable Web Hosting

Web hosting requires enough space for product databases along with appropriate security which is very expensive. So, being in the first phrase of business,

• Start with small plan that require a little space that meets your product collection

• Use pre-packaged deals to save enough cash towards hosting

Web Development Time

The length of ecommerce website is big and so it requires sufficient time while constructing the back-end and non-commerce website. This includes: security, privacy, adding descriptions, images, product categories, and creating features like inventory, payment, shipping, cross-sells, and up-sells. Before starting designing or initial coding, plan accordingly with respective to audiences, products, required integrations in mind. Learn to manage the back-end software from your developer in order to save some extra bugs.

Summing up, an ecommerce website not meant to be a trophy that helps you in a show off before visitors. It needs to function well and give the users a great experience. Looking to sketching the site’s strategy? Contact Openwave Computing Services, a reputed ecommerce web development company, NYC specialized in offering profitable advice according to your budget and business type.

 

Ecommerce Website Designers to Vote for Magento Development

Today’s global market agrees to the fact that ecommerce web design and mobile ecommerce (mcommerce) is one of the fastest growing markets. Magento is an ideal, open source content management system for ecommerce website design. Well, no wonder Lenovo, Samsung and Nike are its clients. Its vast popularity comes from its’ host of features for which many open source systems cannot compare.

This article discusses on three reasons why custom magento development is recommended among pious designers.

Customized Web Design

Highly flexible, Magento ecommerce allows designers to be very creative without detouring site usability. The numerous 100% customizable design templates available is an added value, can say. Besides, there is a theme management system where we can customize the design, accordingly.

Unique Features

Magento development offers a few features making it unique and easier to manage through the platform making business less cumbersome.

• Consumer’s coupons, vouchers and other promotional ventures

• A whole host of tools like bundled products and up-sells to maintain efficiency of shopping cart development

• Magento’s Catalogue Management eases with bulk processing and batch import and export capabilities.

Security

Magento Enterprise or Magento Professional can save business money and time when it comes to PCI compliance. Magento Secure Payment Bridge helps them meet it using secure payment application. The requirements to adopting consistent security measures are broken into 6 groups:

• Developing and maintaining a Secure Network

• Secure the personal details from Cardholder

• Maintain a Vulnerability Management Program

• Regular Monitoring and Test Networks

• Implement Strong Access Control Measures

• Maintaining an Information Security Policy

Unlike large corporations, the needs of smaller business organizations vary. Almost everything, from space or budget to time constrains, companies cater their needs within given budget line. For those who are seeking one of such service providers who are highly attentive and completely reliable, Openwave Computing Services, a leading web development company, NYC specializing in ecommerce is the just.

 

Top 5 Success Rules to Enticing Ecommerce Visitors

Applying the basics of retail success starts with an attractive web design. With redesigned online store, you are:

• Giving a new lease of life to your store

• Attract more customers

• Differentiate yourself from your peers

• Strengthen your business’ image

So, what has to be done, here we go! To do what successful bricks-and-mortar retailers do, stick to these rules to get your ecommerce site visitors actually shopping online.

How to Improve Ecommerce Web Design and Usability?

Avoid Complicated Filters: Products come in varied sizes, colours, etc and therefore your web design has a simple and clear with filters by different parameters. Even the most choosey customer will enjoy using your site.

In Stock Vs. Out Of Stock: From the SEO point of view, any product if it is out of stock, then it is good to be removed. So think about your customers first and add a field “Notify me when the item is in stock”.

Shopping Cart: When it comes to shopping cart development, there are two distinct types of implementing it.

1. When shopping cart appears every time the item has been added

2. Only notifies about the adding of another item.

No matter what, it is important to place the shopping cart where it is convenient for the customer to spot it. Using Magento Ecommerce Development lets you add features like one page check out to ensure a happy shopping experience. Another point is including the Add to cart button as it indicates a call to action.

Stand Out From The Crowd: Agreed! To invent something completely new is not possible. However, if your site doesn’t have any distinct feature, most of the time you might be lost among other competitors.

Branding: Include your logo with special colour, fonts and other design elements to create your own unique brand on the store. Professional web designers who know what to do and how to do it can help in better research and learn how to customize the store.

Having designed more ecommerce web site and shopping cart applications than we can count, Openwave Computing Services stands as a leading ecommerce website development company in NYC delivering the most comprehensive ecommerce website solutions around.

 

Zen Cart Web Development – A Great Aisle for Your Online Business

Evolved over the years, Zen Cart becomes very robust and versatile software for shopping cart development. This effective and secure management solution beats the many tradition methods of commerce.

Based on PHP, this software makes use of a MySQL database and components from HTML or Hyper Text Markup Language. If you want to achieve more friendly and well-situated store for the end consumers, hiring a reputed PHP web development company is the right choice.

Different Features of Zen Cart

Amidst the wide range of features suited as ecommerce solution, a few are mentioned below:

• Element manager of the product

• Multiple currency and language support

• Multiple payment options

• Valid CSS and XHTML

• HTML editor for effective management of articles and blogs

• PHPBB integration into the templates of the Zen Cart

• Support for inserting unlimited classes or categories

Benefits of the Zen Cart Web Development System

• The products from different categories can be put in the suitable categories at ease. They can also be inserted into number categories with the help of link manager offered with the ZenCart software. Besides, the items can be further categorized according to the size, color and materials, etc.

• Another striking aspect in ZenCart Web Development is its customization to suit the type and domain of a particular website. While it let users to create standard information pages such as about us, terms and conditions, etc, PHP web developers can customise the page titles, description and web page content considering SEO for your business growth.

• Enables users to change the layout of the website and make it look aesthetically appealing. Well, this is achieved using headers, logos, font types and colours. The use of appropriate picture is also very important for the website to make it viewable.

To conclude, it is the perfect option for most of the small scale to medium sized businesses who wanting to create an innovative and unique shopping cart solution for your customers, but within their budget.

 

Significance of Social Media Networking In Ecommerce Web Development

Social media plays a vital role in building a company’s online presence, getting traffic, and creating leads, in other words, it is trusted to enhance an overall ecommerce web development effort. One of the obvious ways to capturing part of the ever-growing social media audience is through display ads.

Topping the list greatly influences brand reputation and increasing brand awareness. Let’s see how!

Various Social Media Strategies and ECommerce Site Design

Listed below are a few strategies for using social media to enhance ecommerce development:

Display Ad: One of the greatest downside in exploring social marketing display advertising is that it creates a somewhat cluttered landscape. Perhaps this can mitigate through careful targeting. Bear in mind display ads are much more than electronic billboards. It has to be tailored for specific audiences including stuffs like coupons to prompt immediate action.

Brand Awareness: Introducing social media in ecommerce web store, you can pave way for potential customers to engage in discussions of a brand and to demonstrate quality and expertise.

Spreading Word-of-Mouth: Apart from company’s marketing team, raising a brand image depends on many other factors. About 46 percent of social network users report having posted something positive about at least one brand making it a very powerful incubator for grassroots campaigns.

User-Community: Followed by the notion of spreading positive word-of-mouth, building a user-community can further encourage your online store. Nonetheless, Ecommerce Website Design will have to comprise of user forums that also link to relevant social media areas.

Influencing Discussion of the Brand: Last but not least, it is very important to actively monitor social media web sites so that it clears any type of queries and misconceptions. If nothing else it is an important window for customer feedback.

Hope these points would help you increase the reach of ecommerce development beyond the bounds of a company’s own web site.

 

Ecommerce without SEO is Having Your Product Sales on Cold Feet

Ecommerce websites are a natural extension of real-world stores however these sites can’t depend on foot traffic and can’t lure shoppers in by them… because of which, it fails to perform exceedingly great. This is where search engine optimization (SEO) comes in to saves your sales. With this, it is possible to ensure your site is found in Google searches and offering products and services that can also be bought with no geological barriers.

Here are three ways to optimize your product pages with SEO.

Product Descriptions Work Harder

Writing product descriptions not only should be ultimately explosive but also improve sales. SEO, during ecommerce web development ensure to include keywords and phrases that are used in web searches. For instance, if your company has the best hand-crank radio in the universe, this method might be a hook to help your products rise to the top of search engine results.

Images Speaking In Multi-Language

How many of you know your product photos have titles and tags? Surprised? But yes, your photos must be captioned, titled and tagged so that they “speak” effectively to both users and search engines. SEO experts’ uses keywords in these areas to help your photos appear in search results for images and products page rank grow higher.

Promoting Videos for Shoppers

These days, whom do you think prefer researching a lot to understand your masterpieces? Very less! That’s why give a cool attraction through Video demonstrations to impress consumers who want to see how your products work or look. Howbeit to get an extra boost in search engine results, videos should have descriptions, titles and tags. To get help with your SEO, Look out for an ecommerce web development company NYC with SEO those who can work on it, intact. One of the leading companies with vast experience is Openwave computing Services, NYC. Basically a web design and development company and offers a good deal of ecommerce solutions in Magento, Zen Cart, Os Commerce and many more.

 

3 Smart Steps to Ensure That Your Ecommerce Website Is Secure

Online shopping is not only convenient but also saves a lot of cost as online retailers woo the customers with attractive discounts and deals. Howbeit, in the last few years, thousands of ecommerce websites are hacked because most people fail to secure them.

What steps have you taken to ensure that your Shopping Cart Development keeps up the promise of security?

Essential Security Measures

An ecommerce website should meet requirements for:

• Privacy: this includes safe and secured storage of details such as credit-card information and addresses, and only available to authorised people.

• Integrity: third parties such as hackers must not know from interference of all communications with customers

• Authentication: this plays a vital role for all the systems in place to ensure that customers and the website can authenticate their identity

• Validity: in order to prevent rejection of transactions, the integrity and validity of all data and communications must be proven

Secure Ecommerce Platform

Go for a sophisticated object-orientated programming language like Magento Web Development or Php. What Magento developers say about security threats? Our administration panel is inaccessible to attackers because our internal networks are completely removed from our public facing servers. Also, the secondary authentication is a plus.

Importance of SSL Certificates

Obviously, running a online store means, thousands of records on your customers, especially credit card numbers, expiration dates and CVV2 (card verification value) codes, are all in there. Ensure the security during shopping cart development by using strong SSL [Secure Sockets Layer] authentication for Web and data protection. No need to worry about financial or important information stolen.

To summarise, only a couple of days to go for the big event Easter, online retailers should take advantage of holistic Magento Shopping Cart Development services that are designed to help protect ecommerce sites during the peak online shopping season.

 

5 Things That Matters In Magento Ecommerce Development

Certainly Magento’s modular architecture and multiple storefronts makes it stands out from the crowd. No wonder, one may be extremely tempted to choose Magento as his/ her ecommerce solution.

However, one debatable concern is that Custom Magento Web Development is not for everyone. This takes you to have you consider the following before choosing this platform.

What’s Your Store Size?

Do you have any possibility of launching multiple online stores? This is the ideal choice. Magento supports brilliant features such as multiple storefronts, multi language support in addition to letting you choose to share the customer database of multiple websites or choose to turn it off.

What’s Your Business Requirement?

Planning to launch a large online store? Expecting annual revenue of 1 million and above? Go for Magento ecommerce software. There are many reasons to recommend this:

• The involvement of highly experienced developers which adds to resource cost

• The time involved in developing the online store.

• Enterprise Edition of Magento offers additional features and requirements such as frequent inventory updates and speed optimization.

What’s Your Preference: Open Source or Licensed Software

Perhaps, every wannabe entrepreneur haunts for a solution.

Clearly, being open source software, Magento offers accessibility and freedom to modify its code, thus enhancing customization development. It has one of the most active developer community to debug and version upgrades.

In second case, licensed ecommerce development software comes with restrictions for third party module integration.

What’s so Obscure in Magento?

Modularity is one of its best features. Meanwhile, Magento web development is not recommended if you can’t employ a team of experienced professional developers who know in and out of it.

Are you looking For an Aggressive Branding?

If you do not want to spend a great deal of time and money for advanced SEO tools, Magento is no doubt your tool. Popular among online marketers and SEO analysts, this platform provides promotional, analytics and reporting tools that come very handy for online marketing and branding.

In precise, if you plan to launch a multi-site web store and have access to an experienced team of Ecommerce Website Development Company- Magento is worth the choice.

 

To Which Category Does Your Ecommerce Platform Belongs?

With the rapidly growing ecommerce web development field, there are hundreds of different ecommerce solutions in different price ranges and with varying features.

If you’re overwhelmed at the process of choosing the right one for your site, or on behalf of your client, let’s first take a look at the general categories of ecommerce platforms.

Various Categories of ECommerce Options

Open Source/ Self Hosted
Open source ecommerce platforms are free to download and use. Beneficial in terms of add-ons and finding answers to your questions, the popular opensource ones like Magento, Drupal CMS and Joomla have strong user community base. The downside of it is that it requires professional web developers to install the system on your server.

Enterprise Ecommerce

Typically used by large or fast-growing companies, enterprise ecommerce systems like Magento’s Enterprise Edition are feature-rich and robust systems. The advanced features and capabilities comes a higher price tag. Companies such as Nike, Samsung, Olympus, The North Face, and Nespresso all make use of Magento ecommerce to boost their online business.

Hosted Platform

Looking for low maintenance ecommerce platform but easily and quickly deployed? A hosted platform is the right fit. You will be paying a monthly fee and the company providing the ecommerce platform will host your site. The best examples are Shopify and Bigcommerce that tends to have the most attractive themes.

Plugin

The option of using a plugin adds ecommerce functionality to any site that is powered by WordPress. Most of the popular free shopping cart plugins will provide the basic functionality. Apart from WordPress CMS to offers plugins or add-ons, Drupal and other CMS users get e-commerce functionality.

To sum up, not all platforms are very flexible in terms of customizing the functionality. This calls for hiring a professional web development company who understand your needs. If you have had any experiences with these ecommerce platforms, let us know your thoughts in the comments below.

 

Rising Of Magento Ecommerce over Other Online Business Solution

In this fast moving pace of shopping world, Magento has grown up to be the most powerful ecommerce web application framework. Developed and introduced by Magento Inc, formerly known as Varien, t was completely developed using Zend Framework which works with pious PHP and MySQL as database.

Its unique features and advantages from other ecommerce platform are discussed below.

Let’s Begin With Larger Ecommerce Websites

If you running multi stores then Magento shopping cart development is the perfect ordinance. Guess what, it ranks for best ecommerce framework with 24.8% of all online shopping carts.

• One of the major advantages of Magento is its flexibility to suit for all online businesses ranging from smaller ecommerce websites to large multinational online businesses such as Harvey Nichols and Samsung.

• If you want to generate more consumers to your online shopping business, from all devices, Magento responsive theme is enough to design and develop a shopping cart website with ease.

• Mobile commerce applications act as a trendsetter for next generation shopping experience. Knowing that, ecommerce developers use Mobile Application Integration so as to integrate your existing store database with all the available mobile applications.

Scalability

Magento is highly scalable that can be used to customize according to your business needs and grow with your business.

• Enterprise Edition: flexible to create a rich ecommerce experience from desktop to mobile.

• Magento Go: hosted e-commerce solution for flexible website design, powerful marketing tools, Magento connects app, and 24/7 support.

• Community Edition: Specially designed for web developers with community based support

Sophisticated Content Management System

Magento’s WYSIWYG editor helps you build content rich and multiple versions of a page.

Thousand Plus Extensions

It offers over thousand extensions that you can integrate into your ecommerce web site. To add a few, Social login, One step checkout, Gift card, Simicart, Store Locator, Inventory management, Daily deals, SEO Plus

All the above listed advantages invite many online shopping businesses choose Magento as their business solutions.

Would you like to know more about Magento or start developing/ migrating your online shopping business with Magento? Openwave Computing Services, NYC offers various web solutions at an affordable rate for Magento ecommerce development, website designing, portal development and website maintenance.