Tag Archives: Custom Web Application Development

7 Steps to an Ideal Landing Page

Landing PageEvery business wants to convert visitors to customers. Though there are many factors that determine this conversion, key among those is the design and ease of use of the landing page of the website. In this article, we take a look at the ingredients that go into the making of the ‘perfect’ landing page and how one goes about achieving it.

1. Page headlines and Ad Copy

• The landing page headline and advertisement copy should complement each other

• Your Adwords score allows the site to discover the cost-per-click. This score can be improved by having consistent content between the ad message and landing page text.

2. Clear and Concise Headlines

• Being one of the first things the visitor will read, the landing page headlines should not confuse or bore, but compel a visitor to take a closer look.

• Addressing a specific point that is related to the content of a website will catch a reader’s attention more than having a vague and uninteresting headline.

3. Taking Advantage of Trust Indicators

• For an effective way of building trust, incorporate testimonials, press mentions, guarantee seals, and third party trust and security certification

4. Proper Grammar

• In the example of an online reader who is asking the visitor to purchase and provide personal and billing information, the trust of the customer will be risked if there are spelling errors and sloppy grammar.

5. Using a Strong Call to Action

• After a visitor reads the landing page headline, it is crucial that they know what to do next.

• In the case of Mozilla Firefox, when they changed their call-to-action from ‘Try Firefox 3’ to ‘Download now-Free’, it outperformed the original call-to-action by 3.6% and had a confidence level of over 99%.

6. Use Images and Videos That Connect

• Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.

7. Buttons and Call to Actions Must Stand Out

• Identify the keywords people interested in your service might be searching for and use words such as ‘free’, ‘new’, ‘buy’ or ‘download now’.

• The conversion button should stand out and be placed right below a call-to-action. The button should be big, bright, and above where a user would have to scroll to it.

To create the ideal landing page, you’ll have to get the services of an expert web design and development company, one that combines expertise with experience. If you’re looking for that, you’ve got it at Openwave!


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4 Ways to Create a Good Website on a Small Budget

WebsiteHaving a good website is necessary to generate leads and sales thereof, for your business. But how do you create a website that does not exceed the budget but still delivers on performance?  As a new entrepreneur on a shoestring budget, the thought of investing in a website can be quite scary, which is why we share with you 4 top notch tips for creating a website well within your budget:

1) You could simply develop a one-page landing page instead of a full-fledged website. Once you generate leads from that landing page, you can invest again into your business to create the website you want. You could use software like Optimize Press or Lead Pages to create a landing page, cutting costs as well as making it easy for you to edit and maintain the page by yourself.

2) Another option you could avail is purchasing a WordPress website template and then have your web developer simply install the theme on your site (and customize it to your brand). If you go via this route, you will find that a lot of developers would lower the cost of their total packages for you. (P.S.: Don’t get a free WordPress template. Not only is that going a bit overboard in the cheap stuff department, it is also settling for mediocrity as the template there are no good!)

3) If you’ve hired somebody to develop a custom website for you, get a designer to do mock up of the home and interior pages in the first place. This way, you let the developer know precisely what you want and also have a graphic design file (editable) to use, which enables faster coding by the developer. If you fail to do a mock up first, you either end up with a design you don’t like, or you end up wasting a lot of money on having the developer alter the code to fit your revisions.

4) Sometimes, what increases your website development costs are plugins that integrate with your marketing software (email). Therefore, if you intend to capture people’s talking points on your site (which is a necessity), using LeadPages’ “LeadBoxes” feature is an easy way to set up opt-in boxes without any special coding involved.

If you take these suggestions, you will have to invest some money into your website of course, but it will cut some of the costs for you to make the investment easier on your cashflow.


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Top 10 Features That Are Out-Of-Date for Online Website

Top 10 Features That Are Out-Of-Date for Online WebsiteIn the trendy world not only dresses become old-fashioned, websites too. Having realized that, entrepreneurs are getting packed up with initiating new features on their websites and so does website designers.

Are you planning for redesigning your Open Source Shopping Cart? Try to exclude these features from it.

10 Features Out-Of-Date For Fashionista 2014

Flattery Web Design: Ensure your web designers make it neat, stylish and easy to understand while not overcrowding with images or elements.

AutoPlay Videos: Creating great video pleases people. With great content, people are sure to watch it in order to get to know you better. Having autoplay option can make people quickly close strange website than examine it.

Page Reload While Navigation: Don’t let your users to wait until the full page reload. Modern technologies allow reloading necessary content instead of the entire page.

Mobile Version: Yes, mobile version has gone out-of-date and Ecommerce Website Designers suggest a great solution like technologies responsive design.

Flash: With number of mobile users growing every year, say adieu to flash replacing HTML5 can perfectly substitute flash and would be visible on every device.

Overcrowded Fonts and Colours: Make sure your ecommerce shopping cart doesn’t flash with all colours of the rainbow but corporate ones and shades for background, menu bars, buttons, banners, etc.

Old Stuff: Different things tend to clutter in your website and getting rid of old stuff, though it seems to be still good, is required.

Automated Popup: They do not increase sales or subscription but only annoys, irritates, and most likely your visitor would just leave. Having abstract content would let them subscribe it.

Text in Images: Don’t put important text as a picture and chances is there your potential client will just miss something vital.

Old Date Content: If you have @2005 copyright or latest news of 2008 looks absolutely terrible.

Summing up, these are just a few simple steps to make your ecommerce store look fresh and nice!


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Key Reasons to Choose Offshore PHP Web Development Services

PHP Development ServicesBe it any range of business, especially small to medium, all are looking to decrease their overhead operating expenses while reaching out wider market. This invites Web Development Service that offers enough funds to reach-out to a much bigger market. Of which, PHP web development gained huge popularity as it is the most useful technique to develop websites and other alluring web applications.

To make it effective, hire PHP Web Development Company from offshore region like India who are dedicated to provide on-time and on budget services. There are numerous reasons that compel you to go with an offshore company.

1. Knowledge Base and Experience

Offshore companies will have highly experienced and skilled developers to work on your project who can comprehend your project requirements and work on it delicately so as to offer one of its kind services.

However, you should ensure the type of training and ongoing classes they offer employees in order to keep up with trends and expand their technical knowledge

2. Sufficient Resources To Deliver On Time

With sufficient resources, they plot a project planning as well as time to concentrate on your project deeply and make it successful without any hassle. This way, they can provide you highly effective solution that developed by their experienced developers.

To add to the value, check if the IT outsourcing and website development company has certifications and awards that are related to their industry.

3. Proven & Tested Communication Channels

Most of all offshore PHP development companies offer highly proven and test communication channels to their customers with these channels. While controlling and monitoring the whole project, a proper communication plays a very significant role in getting one’s work done by employees and contractors.

To understand the level of satisfaction from the employees working there, look on professional networking sites such as LinkedIn which will clearly list the employee’s background/work experience.

These are just a few reasons that why any businessman should opt for any offshore team. Have you decided to go with a professional offshore PHP development service? Hire Openwave Computing Services.


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4 Significant Concepts of Web 2.0 Design for Better Business Growth

Anyone who seeks to build an excellent application in Web 2.0 development must know that PHP is a key to web programming success.  Why because PHP web development lets you write scripts and embed them into HTML code on the server side of dynamic web pages.

Consider the following article is an introductory framework to explore Web 2.0 and PHP concepts.

Four Common Features in Web 2.0 Design

Web 2.0 Design: Consider any professional Open Source Web Development Company if you aim at high-level design. This includes the relationships and roles between the software’s major components. And, during the web design phase, it is extended to the details of the software architecture (or design) that including each individual component of the application.

While we pinning down a definition of Web 2.0 design, these are the four common features

• standards-compliant HTML and CSS,

• Ajax for a rich user interface,

• sharing data with web feeds and services, and

• Using social networking applications.

Standards-Compliant HTML and CSS: The World Wide Web Consortium (W3C) has outlined the requirements for Custom web Development that is standards-compliant.

Ajax User Interface: Ajax stands for Asynchronous JavaScript and XML to design dynamic web pages. While the web software can retrieve data from a server without synchronization, the display and functionality of the web pages are not changed.

Sharing Data With Web Feeds And Services: Google AdSense functionality is a web service in Php Website Development that feeds advertisements continuously on a site or blog.

Social Networking Applications:  The users can interact with applications like Facebook, Twitter, MySpace, and blogs.

So, next time you approach Web 2.0 Development Company, consider the value of PHP in designing a website with the principles of Web 2.0 design, especially if your site engages contributions from multiple users and includes information from third-party services.


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Revamping Your Site? How to Retain the Website Rankings Now

Redesigning your existing website’s appearance is one of the easiest ways to boost business. Shocked? But here is the logic. A website is similar to a house where the passing years act as weathering on the exterior. So, in order to retain the same glow and shine, it is very essential for your online front to look fresh and attractive.

In other words, if you want to increase the conversion rate and thus the internet traffic to your website hiring the best web development company that understands your needs is important. This article explains the step by step procedures to retain your website rankings in Google.

Step1: Planning

Identifying Goals: Determine your goals that include generating new leads from USA and how your website can help you achieve them.

Identifying Keywords: In web development, to decide on keywords is the basic foundation to reach the goals.

Step2: Designing

Content Management System: Web designers need to know that not everything can be an image or built in flash. If the content is all in an image, Google needs to determine what your content is about. Therefore, use CSS to stylize them rather than making menu items images.

Step3: Search Engine Optimization

On-page Tactics: On-page factors are very important make a big difference in rankings. This part of custom web development is controlled by the search engine optimizers to ensure if alt tags, Meta tags and page titles are in sync with the keyword goals.

Creating and Sending Sitemaps: By creating HTML sitemap, it allows the Google bots to find and crawl all your new website content pages.

Step 4: Launching a Website

Test and Monitor: Once your Offshore Web Development Company launches your site, you can go through the new website pages and make sure all the coding is correct and keep monitoring the error logs. As you do so, review the rankings to make sure the website did not fall off the search engine planet.

So, do you think it is hard to find a Web Development Company NYC? Cool. Next time, you approach one; make sure they are aware of these trends.


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Role of SEO Friendly Website design in Online Business

Well, in today’s competitive market, companies understand the importance of having online presence, so does the concept of attractive and appealing website design to increase the traffic of your website. Research has shown that better website design helps you in gaining overall success faster.

If your website does not show up in search results when people do these searches, then your website just does not exist for the user. Even the Top Web Design Companies are unaware of the fact that it is not about developing a website but it has to be a SEO friendly one. For those who do not understand the importance of the role SEO plays in your website design, let this article be an eye-opener.

SEO and its Role in Website Design

SEO and web design must go hand in hand. During the time of hiring Web Design and Development Company, ensure they adopt better methods considering all about SEO for better results.

1. Popular search engines like Google always look for an SEO friendly websites. A website of appealing design is sure to expect more number of direct visitors as well as huge amount of traffic. If SEO were incorporated from the web designing stage, it is enough to spare less time and money in undoing what is already done and adding newer search engine friendly things to get your page ranking.

2. It becomes easier to get traffic to the site if it has an SEO friendly web design.  Else, chances are high to lose your brand value as well as volume of traffic. In other words, your website design is not search engine friendly.

3. SEO friendly website is found to be a more user friendly website. It loads faster than any other site and to make the site quick download, Custom Web Development should use proper HTML coding, ALT tags, target keywords and use proper links.

4. A web designer incorporating SEO best practices in your website means it goes beyond just content and linking- website with clean looks and speak about quality.


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