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Category Archives: Web Develoment

7 Steps to an Ideal Landing Page

Landing PageEvery business wants to convert visitors to customers. Though there are many factors that determine this conversion, key among those is the design and ease of use of the landing page of the website. In this article, we take a look at the ingredients that go into the making of the ‘perfect’ landing page and how one goes about achieving it.

1. Page headlines and Ad Copy

• The landing page headline and advertisement copy should complement each other

• Your Adwords score allows the site to discover the cost-per-click. This score can be improved by having consistent content between the ad message and landing page text.

2. Clear and Concise Headlines

• Being one of the first things the visitor will read, the landing page headlines should not confuse or bore, but compel a visitor to take a closer look.

• Addressing a specific point that is related to the content of a website will catch a reader’s attention more than having a vague and uninteresting headline.

3. Taking Advantage of Trust Indicators

• For an effective way of building trust, incorporate testimonials, press mentions, guarantee seals, and third party trust and security certification

4. Proper Grammar

• In the example of an online reader who is asking the visitor to purchase and provide personal and billing information, the trust of the customer will be risked if there are spelling errors and sloppy grammar.

5. Using a Strong Call to Action

• After a visitor reads the landing page headline, it is crucial that they know what to do next.

• In the case of Mozilla Firefox, when they changed their call-to-action from ‘Try Firefox 3’ to ‘Download now-Free’, it outperformed the original call-to-action by 3.6% and had a confidence level of over 99%.

6. Use Images and Videos That Connect

• Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.

7. Buttons and Call to Actions Must Stand Out

• Identify the keywords people interested in your service might be searching for and use words such as ‘free’, ‘new’, ‘buy’ or ‘download now’.

• The conversion button should stand out and be placed right below a call-to-action. The button should be big, bright, and above where a user would have to scroll to it.

To create the ideal landing page, you’ll have to get the services of an expert web design and development company, one that combines expertise with experience. If you’re looking for that, you’ve got it at Openwave!

 

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How SEO and UX Can Together Improve Web Development

Among the many factors that go to determine user experience, SEO has come to be seen as a crucial one that determines a website’s conversion rate. A holistic view of SEO is key for a Web development project to reach its full potential. In this article, we look at how SEO and UX professionals can work together to fulfill a website’s goals.

SEO and UXHere’s how you get started.

Make Pressure Work for You, Not Against

First, you need to recognize that many UX and marketing experts see themselves on opposite sides of the fence. This is often the problem in the industry, but a healthy team can use this competition to improve development. SEO and digital marketing need to work in collaboration, rather than in isolation.

Create Site Goals and Reference Them during Decision making

Before moving onto design, content or marketing, UX and SEO must have a common understanding of a website’s goals. Creating buyer and user person as for a business is extremely important to help guide decision-making throughout a project. Ask yourselves the following questions when you find it difficult to come to a decision:

• What goal is achieved by this decision?

• Is this the best way to achieve our goal?

• Will it satisfy the user?

• How will it impact the user’s decision-making?

• Will this decision drive conversions?

Do not Create Content in a Vacuum

Firstly, you should not begin to write content without design in mind. Also, the design should never dictate the essence of your content. Determine the best method for developing content– determine the site architecture, the pages that need to be created or rewritten, the size of the content and the design elements that should be used.

A team effort for content structure will prevent delays, but most importantly it will result in better user experience. Quality content leads better conversion. Well-written content without the support of design elements will be lost on the customer. And quality design with bad content will invariably prevent users from trusting the message a brand is trying to deliver.

Prepare to Evolve

If you’ve ever been part of a web development project, you’ve mostly realized that you are never “over” with a project. User needs and web practices undergo constant evolution and it is essential that the project needs to evolve to keep pace with it. After launch, UX and SEO teams should test real-time and determine site performance and make iterative site changes.

 

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