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Category Archives: Web Design

Why Responsive Design Matters To You

It’s not desktops any more. Mobile phones have long replaced them as the primary device for web browsing what with the proliferation of smartphones, tablets and e-readers. Chrome, Firefox, IE, all of them are now readable on mobile devices. But does that guarantee viewership for your site. No. Not if your site’s not responsive. Being responsive means having scalable and adjustable images that adapt to mobile device settings.

responsive-designSo what is the first main idea in a responsive design? The first one is a fluid grid. It is this design that enables layouts to fit or adapt to any screen size. In responsive designs, fluid grids work hand in hand with CSS3 media queries. The media queries are supported by a wide selection of browsers, and they allow you to collect information from the site user. You can then use the CSS styles for the collected data.

So, what are the advantages of having a responsive design? Firstly, you don’t need to give your user two different URLs. With a responsive design, you will have only one website for both your desktop and mobile versions. And this is done as the design process includes formatting the site to be compatible on different platforms and operating systems.

Multiple URLs are more difficult to use than they appear at the outset. Multiple URLs means multiple websites and maintaining all of them can be very expensive. Also, a responsive web design keeps you from spending extra money on designing multiple websites for supporting different devices. When you want to make changes to your current website, having a responsive web design will allow you to make alterations to only one design. A mobile web design, on one hand, will need you to make specific changes to all the multiple websites you own. Building a responsive web design also increases your chances for greater ROI, since your website will become uniformly user-friendly across different devices.

But creating a responsive website demands competence and experience. Now, the next question is competence and experience from whom? The answer is, from developers, of course! Have you chosen the right partner to deliver the goods to build a truly responsive website that takes your business where it belongs?

 

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7 Steps to an Ideal Landing Page

Landing PageEvery business wants to convert visitors to customers. Though there are many factors that determine this conversion, key among those is the design and ease of use of the landing page of the website. In this article, we take a look at the ingredients that go into the making of the ‘perfect’ landing page and how one goes about achieving it.

1. Page headlines and Ad Copy

• The landing page headline and advertisement copy should complement each other

• Your Adwords score allows the site to discover the cost-per-click. This score can be improved by having consistent content between the ad message and landing page text.

2. Clear and Concise Headlines

• Being one of the first things the visitor will read, the landing page headlines should not confuse or bore, but compel a visitor to take a closer look.

• Addressing a specific point that is related to the content of a website will catch a reader’s attention more than having a vague and uninteresting headline.

3. Taking Advantage of Trust Indicators

• For an effective way of building trust, incorporate testimonials, press mentions, guarantee seals, and third party trust and security certification

4. Proper Grammar

• In the example of an online reader who is asking the visitor to purchase and provide personal and billing information, the trust of the customer will be risked if there are spelling errors and sloppy grammar.

5. Using a Strong Call to Action

• After a visitor reads the landing page headline, it is crucial that they know what to do next.

• In the case of Mozilla Firefox, when they changed their call-to-action from ‘Try Firefox 3’ to ‘Download now-Free’, it outperformed the original call-to-action by 3.6% and had a confidence level of over 99%.

6. Use Images and Videos That Connect

• Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.

7. Buttons and Call to Actions Must Stand Out

• Identify the keywords people interested in your service might be searching for and use words such as ‘free’, ‘new’, ‘buy’ or ‘download now’.

• The conversion button should stand out and be placed right below a call-to-action. The button should be big, bright, and above where a user would have to scroll to it.

To create the ideal landing page, you’ll have to get the services of an expert web design and development company, one that combines expertise with experience. If you’re looking for that, you’ve got it at Openwave!

 

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5 Steps to Building a Small Business Website

small business websiteWhatever business you run, today it is necessary to have a website. This is true for any service, product or manufacturing business because having a website is the cheapest and easiest way to reaching a customer. It not only brings you customers and thereby increases sales, it also builds your brand value and credibility. You have two options to create a website:

1. Hiring a Web Developer

2. Do It Yourself

You will know which one to choose only when you weigh in all the options based on your app functionality, platform of your choice, business objective, sales target, etc. Now, let’s take a look at the five phases of developing your business website.

Phase 1: Information Assembling

This is the first step towards the development of your website: Gathering information. This includes the several criteria that you need to take into account when you start to develop your website. This step is of particular importance since this is where concept building is accomplished, i.e. the purpose for which the website is going to be established takes final form here. The things you need to consider here are:

• Purpose

• Goals

• Target audience

• Content

Phase 2: Planning

Once you’ve finished gathering all the information, you need to put together a plan for the website. This will be your sitemap for the rest of the development process. Here is where you need to list all the headings and subheadings showing which content goes where. Customer friendliness and easy navigation must be your watchwords.

To this end, you must decide upon which Content management system to use such as WordPress, Drupal or Joomla.

Phase 3: Design

This is the phase that decides the look and feel of the website. A website that serves a financial institution needs to have a different design from a website that sells books for children. You need to decide upon the colour, logo and the elements in order to establish a proper communication with the customer.

Phase 4: Development

This is the phase of the nitty-gritty. This is where technically speaking, the real work begins. Have a homepage followed by a ‘shell’ page (on the inner side). This would be your template for the main content on your site. This is also where your CMS elements or shopping carts (in case of an ecommerce website) become functional.

Phase 5: Testing and Delivery

The final stage of the web development process, this phase is crucial owing to its impact on UX. The testing has to be rigorous for if defects are detected post production, it will invariably result in negative review which cannot be rectified later.

 

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5 Mistakes You Should Avoid When Setting Up a New Website

New WebsiteA website is at the heart of your business irrespective of what you’re into. And it is incumbent upon you to ensure that it is professionally designed and well maintained. This is because the website is your gateway to the global customer, and therefore your primary brand value builder. So, how do you ensure that you succeed in your effort and do not fall for the common mistakes that occur when you set up a new website?

For that, you first need to know the mistakes. So, here are the 5 mistakes we think you should avoid when you look to build a website:

1. Lack of a Legitimate Business Plan

Do you have a legitimate business plan? And if so, do you follow it scrupulously before you begin to develop your website? A business plan is not confined to just describing how you’re going to develop the website but exactly what you expect to get out of it.

So, does your plan answer questions as to what products and services you would want your business to sell? Does it detail the role of third parties in it?

And what solutions do your customers require that you provide?

And, it must have the most important question of all? Identification of the target market.

2. Lack of a Proper Marketing Plan For Your Website

This deals with getting more visitors to your website and converting them into customers.

• Understanding the difference between SEO and PPC
• Integrating social media platforms
• Getting to know Google Goog and other such ecommerce analytics tracking systems
• Researching affiliate market and selling through 3rd party platforms

3. Undervaluing the Work Involved

You don’t set up a website to get quick and easy money. There are other professions for that. From taking an order to integrating the payment system to shipping the product, there’s a huge amt of work involved that needs coordinating many heads together.

Make sure you get your business structure right. Because success doesn’t depend on you alone.

4. Don’t Be Too Blog-Focussed

WordPress might be a hugely popular blogging platform. But to develop a full-fledged website requires more than just a blog. Yes, you need content that attracts visitors, but you also need a whole list of other functionalities and tools for your website to function.

5. Great Optics but Little Message

This is often the case with upstarts. They invest heavily in the design, but let the content and core functionality go horribly wrong. Remember the design, content and all the marketing is for the core functionality. You get that part wrong, and you go wrong completely.

 

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Emerging Web Design Trends

As a new 2015 dawns, newer design trends too, have blossomed in the spring. It is imperative for developers to see to it that their websites are designed according to the latest trends. In this light, this article discusses the emerging trends in web design and what they portend for the future.

web-design-trends-for-20151. Code Free Design Practices

• It’s now time to say goodbye to tedious coding and welcome web design practices that are functional and responsive.

• Code free design is a key game changer that makes web design easier and more effectual.

2. Flat Design

• Flat design and flat icons will remain hot trends during this year as well.

• Drop shadows and faux texturing which were used so far will be replaced by bold colours and simple icon designs.

3. Single Page Design

• Though single page design is unfeasible for ecommerce website, it is best suited for blog and news sites.

• It helps you to covey a direct message to visitors and help them stay focussed on important details

4. Full Width Backgrounds

• Screen borders with page margins may become things of the past

• The rising trends are full width background images that fill the screen completely with text over them

• This will definitely help provide a great online experience to your visitors.

5. Responsive Design

• This has remained a dominant trend for almost two years now and will continue to hold sway

• Responsive website lets users access your device on a wide array of devices.

6. Fixed Web Bar

• Accessing the website menus could be tedious for longer webpages. Fixed header bar is an ideal solution for this.

• It lets visitors swiftly access the menus, thus improving the navigation experience.

7. Parallax Scrolling

• Parallax scrolling has truly made webpages come alive. Webpage background images and texts are animated, as your user scrolls down.

• It makes users feel like they’re interacting with the pages.

If you’re one of those looking to develop a responsive website, Openwave could be a choice to consider!

 
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Posted by on March 9, 2015 in Web Design

 

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9 FoolProof SEO Tips for Your WordPress Website

wp-seo-tipsWordPress is one of the oldest and most popular content management systems that are available for easy downloading and installation. But this isn’t enough to make the site successful for SEO, security and performance.

Here are some basic tips will improve your WordPress site for SEO and the user experience.

Optimize The Content: To bring up an effective optimization, it is needful to have high quality and unique content that contains keywords that highlights the overall theme of the post.

Use Search Engine Optimized Themes: Instead of using a lot of code to create the layout and design, fast performing themes are good for your Google ranking as this one criterion determines your ranking. More the code, less the content and keyword density!

Alt Text for Images: Make sure you have the alt text entered for all your images as this is the text that appears in case the image is not found.

Share Your Post On Social Networking: Don’t mistake. This isn’t about promoting yourself but other posts and websites you like. This shall encourage others link back to you.

Get Rid Of Black Hat Techniques: Don’t try to trick Google. Recently, some pretty high-profile portfolio sites were penalized which means they are watching you.

Avoid Flash: You might have heard this many saying and yes, flash is virtually invisible to search engines.

Use Google Analytics: Google Analytics is free and so easy to implement. This plug-in makes it easy for you to connect your profile to WordPress without having to worry about copy and paste.

Add Some Update Services: While creating new pages and posts, it might take some time for that new URL to be indexed by search engines. At that time, take chance to add update services within the General Settings page. Else you might miss some big organic search opportunities.

Name Your Image File: Google draws images in the calculation of the ranking so naming your image (e.g. john.jpg) provide better usability and optimization for your search ranking.

These are only a few samples to optimize your WordPress Website. If you are really serious about online visibility and beating the competitive edge, hiring a web development company along with Search Engine Optimization analyst would be the best thought ever.

 

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How Does a Website’s Page Load Speed Impacts SEO and User Experience?

Do you know that websites that has good loading speed score well on search engine page results? That’s one reason why web development companies take site speed into account in our search rankings.

Going forward, we shall discuss on how page load speed impact Google rankings and user experience. So, let’s see.

Should SEO Worry About Site Speed?

pagespeed-scoresGoogle representatives have stated on several occasions that the page speed algorithm impacts rankings for less than 1% of search queries.  A few reports significantly impacting rankings:

• A site with load time issues saw “quite the drop in organic referrals from Google” when the page speed algorithm was pushed live.

• A 40% growth in traffic after addressing to issues related to website performance.

• Rankings for 7 of its top 10 keywords improved after site speed was increased.

Summarizing, Page rankings are based on a combination of dozens of small algorithmic factors that can help boosting your site. It would be a good idea to dedicate a small amount of your SEO time and/or budget to speeding up your site so it’s prudent to optimize this ranking factor.

Page Load Speed Impact User Experience

page-load-timeGoogle implemented a few algorithms and the reports showed that “slowing down the search results page by 100 to 400 milliseconds has a measurable impact on the number of searches per user.”

• 25% increase in pageviews by speeding up its site.

• 75% of users would ignore the website that took longer than 4 seconds to load.

• Even 1 second delay can negatively impact the conversion rate by 7%

As a whole thing, Page load speed impacts website user experience, its usability and conversion rates. The good news is that at Openwave Computing Services, NYC we come up with a tailor-made package for all kinds of web design and development services that includes responsive web design, SEO, Inbound Marketing, and Website Maintenance.

 

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