Category Archives: Web Design and Development Company in New York

3 Major Challenges in Creating Responsive Designs

There was a time when businesses thought of going mobile. But that’s no longer a choice. It’s a necessity. Designers and developers understand this and are shifting to responsive design more than ever. But, it is also a fact that it is much more complex than a normal site or a dedicated mobile website. This article looks at the major problems that designers face and provides tips on how to recover from them in order to ensure that your site is properly optimized.


Website Loading Time

The main reason behind going for responsive websites is to enable convenience for mobile users. Yet most of them fail in this attempt. A recent study tested more than 300 sites and found that irrespective of the site under test, the page size and load-time results were almost the same. All that you need to do is the following:

Avoid using larger Image Files and Videos

Avoid large assets on a web page, particularly Javascript.

Avoid using unwanted links and personal comment icons

Restrict ads and social media pop-ups

Avoid having too many Widgets


Responsive designs rely on multiple images and CSS scripts for getting a customised layout that matches different screen sizes. At times, this might cud lead to a user downloading images that are not required as well.

This is where you conditional loading comes into play. If you want your design to run on desktops too as a dedicated mobile website, do care to check the code two to three times to ensure it is fully optimized to run smoothly.

Poor User Interface

That your ecommerce website runs well on mobiles need not at all mean that it is mobile friendly. Don’t look at only the aesthetics when you create a mobile web design but look keenly at the differences between needs of users who visit your site from different places.

Above all, it is important to know your customer’s feedback on what they intend to do on a mobile device as against their desktops. Make sure your responsive design adequately meets those needs.


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7 Steps to an Ideal Landing Page

Landing PageEvery business wants to convert visitors to customers. Though there are many factors that determine this conversion, key among those is the design and ease of use of the landing page of the website. In this article, we take a look at the ingredients that go into the making of the ‘perfect’ landing page and how one goes about achieving it.

1. Page headlines and Ad Copy

• The landing page headline and advertisement copy should complement each other

• Your Adwords score allows the site to discover the cost-per-click. This score can be improved by having consistent content between the ad message and landing page text.

2. Clear and Concise Headlines

• Being one of the first things the visitor will read, the landing page headlines should not confuse or bore, but compel a visitor to take a closer look.

• Addressing a specific point that is related to the content of a website will catch a reader’s attention more than having a vague and uninteresting headline.

3. Taking Advantage of Trust Indicators

• For an effective way of building trust, incorporate testimonials, press mentions, guarantee seals, and third party trust and security certification

4. Proper Grammar

• In the example of an online reader who is asking the visitor to purchase and provide personal and billing information, the trust of the customer will be risked if there are spelling errors and sloppy grammar.

5. Using a Strong Call to Action

• After a visitor reads the landing page headline, it is crucial that they know what to do next.

• In the case of Mozilla Firefox, when they changed their call-to-action from ‘Try Firefox 3’ to ‘Download now-Free’, it outperformed the original call-to-action by 3.6% and had a confidence level of over 99%.

6. Use Images and Videos That Connect

• Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.

7. Buttons and Call to Actions Must Stand Out

• Identify the keywords people interested in your service might be searching for and use words such as ‘free’, ‘new’, ‘buy’ or ‘download now’.

• The conversion button should stand out and be placed right below a call-to-action. The button should be big, bright, and above where a user would have to scroll to it.

To create the ideal landing page, you’ll have to get the services of an expert web design and development company, one that combines expertise with experience. If you’re looking for that, you’ve got it at Openwave!


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Top 6 Killer Benefits in Choosing WordPress CMS for Website

The content management system market has boomed and there are hundreds of open source programs and development companies that can provide your business with a CMS database.

Top 6 Killer Benefits in Choosing WordPress CMS for Website

And, why being a starter in online business should go for WordPress CMS website development? Here is your answer.

Why Should I Prefer WordPress for My Ecommerce Store?

Web Design:

The idea behind a content management system is that it allows website owners to make website development a breeze. While WordPress certainly facilitates this, CMS web designers also can make updates anytime they feel.


Being a scalable content management system, it can adapt in-line with your business. With no limits to the number of pages and blog posts, WordPress is flexi enough to let you set-up multiple users for members of staff to contribute on blogs.


Another benefit that attracts many users to WordPress is the fact it is highly customizable. There a wide range of themes to choose from along with additional plugins to purchase in order to enhance the look and functionality of your WordPress website. Though most plugins are free, you can purchase a bespoke plug-in from a web developer that can meet your needs.


Years back, mobile internet usage started to overtake desktop. Means, it is mandatory to have a mobile-friendly website that offers a great user experience across all platforms.

WordPress is a mobile-friendly CMS to create content and offer simple access. Whether you are at work or on the move, you can upload new content and make changes to your site- provided an internet connection.

SEO Benefits

WordPress websites have very clean and simple code. Thus making it easy for search engines to crawl and index their content. Besides, there are a number of SEO WordPress plugins (e.g. Yoast) to help optimize your site and improve search rankings. Cool, Right?

Excellent Support

Having access to an enthusiastic and supportive community, WordPress users can ask anything in forums and well-experienced user will answer it for you. Howbeit, compared to other content management systems like Joomla and Drupal that requires experts in technical coding, it is definitely the best choice for beginners.

Summing up, many website owners choose WordPress as their content management system to meet their needs. Get in touch with Openwave Computing Services, NYC to enquire more about a wordpress web design, get in touch with a member of our team today.


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Why Optimise Your Shopping Cart to Mobile Devices?

Smartphone with shopping cart on white background.Do you run an online store? Fantastic! Billions of people out there do the same. As far as you do maintain an elegant website, your desktop users will come back to you. But is that the same case with mobile users?

While most smartphone browsers do their best to make large websites easily viewable on the smaller mobile screens, it doesn’t create a seamless experience. Despite your site taking longer time to load, it also forces the reader to zoom and pinch again and again. Doesn’t sound good right? So, here we go…

Three Mobile Approaches to Attract Visitors

There are three main approaches to managing mobile visitors that ecommerce sites can adopt.

• Standalone Mobile: This is one of the earliest strategies many ecommerce sites follow where the server detects the device and then redirects to a purpose-made mobile site.

• Adaptive Web Design: This approach helps the server to deliver different HTML and CSS code to different devices that offers unique experiences for mobile, tablet, and desktop devices.

• Responsive Web Design: It doesn’t matter, which browser size or the type of device you use, the visitor sees how it’s laid out.

Are you still unconvinced? Read on to feed more….

Top 3 Reasons Why You Need Your Online Store Optimised for Mobiles

Helps in Making Sales Decisions

Mobile ecommerce has become extremely secure with the introduction of secure payment services like PayPal. Approximately 74% of smartphone owners use their mobiles to get directions to stores and shops in their localities.

Promote Impulse Buying

Through attractive design, special offers, sales, discount coupons and several other similar features, shopping cart development enable users to checkout easily at the same time increase profits.

Online Purchasing Goes Wilder

More than 25% of smartphone and tablet users use only mobile devices for making online purchases. Meanwhile building a web store that works perfectly on different mobile devices means the scope of your online business is significantly high.

Does your eCommerce Site Impress Mobile Users? Does your shopping cart make it easy for users to buy your products, or does it annoy them? Hire professional web designers from reputed web development company like Openwave to get your online store up and running.


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