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Category Archives: User Experience Design

7 Steps to an Ideal Landing Page

Landing PageEvery business wants to convert visitors to customers. Though there are many factors that determine this conversion, key among those is the design and ease of use of the landing page of the website. In this article, we take a look at the ingredients that go into the making of the ‘perfect’ landing page and how one goes about achieving it.

1. Page headlines and Ad Copy

• The landing page headline and advertisement copy should complement each other

• Your Adwords score allows the site to discover the cost-per-click. This score can be improved by having consistent content between the ad message and landing page text.

2. Clear and Concise Headlines

• Being one of the first things the visitor will read, the landing page headlines should not confuse or bore, but compel a visitor to take a closer look.

• Addressing a specific point that is related to the content of a website will catch a reader’s attention more than having a vague and uninteresting headline.

3. Taking Advantage of Trust Indicators

• For an effective way of building trust, incorporate testimonials, press mentions, guarantee seals, and third party trust and security certification

4. Proper Grammar

• In the example of an online reader who is asking the visitor to purchase and provide personal and billing information, the trust of the customer will be risked if there are spelling errors and sloppy grammar.

5. Using a Strong Call to Action

• After a visitor reads the landing page headline, it is crucial that they know what to do next.

• In the case of Mozilla Firefox, when they changed their call-to-action from ‘Try Firefox 3’ to ‘Download now-Free’, it outperformed the original call-to-action by 3.6% and had a confidence level of over 99%.

6. Use Images and Videos That Connect

• Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.

7. Buttons and Call to Actions Must Stand Out

• Identify the keywords people interested in your service might be searching for and use words such as ‘free’, ‘new’, ‘buy’ or ‘download now’.

• The conversion button should stand out and be placed right below a call-to-action. The button should be big, bright, and above where a user would have to scroll to it.

To create the ideal landing page, you’ll have to get the services of an expert web design and development company, one that combines expertise with experience. If you’re looking for that, you’ve got it at Openwave!

 

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How SEO and UX Can Together Improve Web Development

Among the many factors that go to determine user experience, SEO has come to be seen as a crucial one that determines a website’s conversion rate. A holistic view of SEO is key for a Web development project to reach its full potential. In this article, we look at how SEO and UX professionals can work together to fulfill a website’s goals.

SEO and UXHere’s how you get started.

Make Pressure Work for You, Not Against

First, you need to recognize that many UX and marketing experts see themselves on opposite sides of the fence. This is often the problem in the industry, but a healthy team can use this competition to improve development. SEO and digital marketing need to work in collaboration, rather than in isolation.

Create Site Goals and Reference Them during Decision making

Before moving onto design, content or marketing, UX and SEO must have a common understanding of a website’s goals. Creating buyer and user person as for a business is extremely important to help guide decision-making throughout a project. Ask yourselves the following questions when you find it difficult to come to a decision:

• What goal is achieved by this decision?

• Is this the best way to achieve our goal?

• Will it satisfy the user?

• How will it impact the user’s decision-making?

• Will this decision drive conversions?

Do not Create Content in a Vacuum

Firstly, you should not begin to write content without design in mind. Also, the design should never dictate the essence of your content. Determine the best method for developing content– determine the site architecture, the pages that need to be created or rewritten, the size of the content and the design elements that should be used.

A team effort for content structure will prevent delays, but most importantly it will result in better user experience. Quality content leads better conversion. Well-written content without the support of design elements will be lost on the customer. And quality design with bad content will invariably prevent users from trusting the message a brand is trying to deliver.

Prepare to Evolve

If you’ve ever been part of a web development project, you’ve mostly realized that you are never “over” with a project. User needs and web practices undergo constant evolution and it is essential that the project needs to evolve to keep pace with it. After launch, UX and SEO teams should test real-time and determine site performance and make iterative site changes.

 

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How Does a Website’s Page Load Speed Impacts SEO and User Experience?

Do you know that websites that has good loading speed score well on search engine page results? That’s one reason why web development companies take site speed into account in our search rankings.

Going forward, we shall discuss on how page load speed impact Google rankings and user experience. So, let’s see.

Should SEO Worry About Site Speed?

pagespeed-scoresGoogle representatives have stated on several occasions that the page speed algorithm impacts rankings for less than 1% of search queries.  A few reports significantly impacting rankings:

• A site with load time issues saw “quite the drop in organic referrals from Google” when the page speed algorithm was pushed live.

• A 40% growth in traffic after addressing to issues related to website performance.

• Rankings for 7 of its top 10 keywords improved after site speed was increased.

Summarizing, Page rankings are based on a combination of dozens of small algorithmic factors that can help boosting your site. It would be a good idea to dedicate a small amount of your SEO time and/or budget to speeding up your site so it’s prudent to optimize this ranking factor.

Page Load Speed Impact User Experience

page-load-timeGoogle implemented a few algorithms and the reports showed that “slowing down the search results page by 100 to 400 milliseconds has a measurable impact on the number of searches per user.”

• 25% increase in pageviews by speeding up its site.

• 75% of users would ignore the website that took longer than 4 seconds to load.

• Even 1 second delay can negatively impact the conversion rate by 7%

As a whole thing, Page load speed impacts website user experience, its usability and conversion rates. The good news is that at Openwave Computing Services, NYC we come up with a tailor-made package for all kinds of web design and development services that includes responsive web design, SEO, Inbound Marketing, and Website Maintenance.

 

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Why Responsive Web Design Is Recommended for WordPress Website?

Responsive web design had become a big thing for websites and businesses. The very reason is its compatibility towards all devices, browsers and platforms, optimally for the user. This post explains why it’s important to have your wordpress website design ready for this growing population of mobile consumers.

Responsive Web Design for WordPress

Responsive Website – A Paramount to Your Success

Having a simple wordpress website? Hire pious ecommerce website designers who can make it responsive for mobile users. The best part is the use of responsive wordpress themes, both affordable and relatively easy to use, to help adjust your ecommerce store according to the screen size, alternative homepages, slider functions for ease of handheld usage and variable layout option.

Here are our top three reasons why we think having a responsive wordpress website is important.

Impact Sales: Broadening your customer base and extending the usability of your business site, no doubts, this provides the potential to make more sales. Since the 90% of shoppers use mobile site, it needs to be user friendly, safe and trustworthy, so that people feel comfortable.

Impact User Experience: Whether you have your site ready for this or not, with so many people accessing websites via their mobile devices, your current customers will try to access it via their device. What if they had a bad experience because your website is not compatible enough with their device? Abandon you forever. Bear in mind, only a user friendly website experience breeds confidence for the consumer with respect to security and trustworthy.

Impacts Demographic: Responsive ecommerce website design increases the potential size of your customer demographic. In precise, broadening your reach among the younger ‘gadget-loving’ generation or the busy city worker who needs to be connected on the go are benefitted, and so does your business.

Yes, creating a shopping cart that goes responsive is quite challenging. But meanwhile your future on-line is quickly going to step up. So why wait any longer? Hire an ecommerce web design company like Openwave Computing Services. NYC who can meet your needs in a friendly-budget way.

 

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